Project Description

I created a brand identity system for a local craftsman, and after seeing him work I was fascinated with his hands on approach. The precise geometry involved with woodworking was something that needed to be reflected within the monogram. Of interest of this craftsman are the hand cut dovetail joints that he produced. They have been integrated where the stems of the M & D letter-forms connect. A system of folders, business cards, invoices, and envelopes were made